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Solution

• It is an electronic marketplace providing a platform to connect aqua farmers and the buyers.
• Launched by Union Commerce Ministry.
• It will enable the farmers to get a better price and the exporters to directly purchase quality products from the farmers enhancing traceability, a key factor in international trade.
• The term e-SANTA was coined for the web portal, meaning Electronic Solution for Augmenting NaCSA farmers’ Trade in Aquaculture.
• e-SANTA will ‘RAISE’ the lives & income of farmers by: Reducing Risk, Awareness of Products & Markets, Increase in Income, Shielding Against Wrong Practice and Ease of Processes.